Master of Education in Enrollment Management and Policy (online)

The Master of Education in Enrollment Management and Policy online (EMP online) program prepares you to lead enrollment efforts in admission, financial aid, orientation, student retention and strategic planning at colleges, universities and private preparatory schools, while remaining fully employed. Taught by some of the most respected leaders in the field, the two-year online program empowers you with formal training across a range of relevant topics. EMP online is designed for current and aspiring enrollment professionals.

Become a Leader in Enrollment Management

Access and success in education are the foundations of social mobility, educational equity and strong nations and societies. In order to lead offices, organizations and institutions toward these lofty goals, your work in enrollment will require knowledge, expert practice and the latest research.

The USC Rossier Enrollment Management and Policy online program prepares you to navigate trade-offs and opportunities for students and their families as well as institutions and policymakers. Now, more than ever, leaders and practitioners in the field require formal education and skills to be effective institutional leaders.

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Master of Education in Enrollment Management and Policy (EMP)

Curriculum Overview


The Enrollment Management and Policy online program prepares you to:

  • Develop plans, strategies and policies for admission recruitment.
  • Strategically use campus-based financial aid with an understanding of legal implications.
  • Implement successful socialization and transition practices for new students while adapting recruitment and orientation strategies for transfer students.
  • Identify how rankings and organizational resources influence admission models.
  • Recognize the role of institutional and student factors in retention and success.
  • Manage admissions marketing efforts.
  • Interpret and apply institutional enrollment research.

Coursework Examples

  • Admission Policy and Practice
  • Role of Diversity in Admissions
  • Financial Aid in Enrollment Management
  • Legal Issues in Enrollment Management


The Master of Education in Enrollment Management and Policy online program is unique in that it’s a comprehensive graduate program focused exclusively on enrollment management. As a result, you’ll acquire the specific knowledge and skills necessary to assume positions in the field of enrollment management at two- and four-year postsecondary educational institutions, non-profits and private preparatory schools.

The EMP program links theory, research and practice in all areas related to enrollment management including organizational management, admissions and institutional positioning, financial aid and institutional finance, legal issues, diversity and student retention. Enrollment management analytics and strategic planning are also examined. In addition, all topics are explored from a framework of educational access for all.

Theories and Conceptual Models
  • Draw upon sociological theories used for the study of college choice, issues of multiculturalism and student persistence and success.
  • Understand the theoretical foundations of organizational theory and conceptual models related to educational finance.
  • Demonstrate how the mission of an educational institution is linked to admissions policy and practices.
  • Study the latest research covering demographics, educational enrollment patterns and legal research related to issues of diversity.
  • Implement the latest research approaches to modeling student enrollment and outcome measures.
  • Examine recent research on higher education finance and the influence of financial aid on student enrollment.
  • Consider how theory and research can inform institutional practices that help educational organizations achieve their goals.
  • Complete course assignments that build toward a final strategic enrollment plan.

Capstone Experience

Every course in the Enrollment Management and Policy online curriculum has one or more assignments that require you to develop a plan that links your course assignments to practice. Examples of assignments include an institutional marketing plan, a plan to enhance student diversity on campus and a plan to increase net revenue from the entering class of students.

In the culminating course for this degree, you will create a five-year strategic enrollment plan for the educational institution at which you are currently employed (if you are not currently working at an educational institution, you will be assigned one). You will draw upon all prior assignments to develop this comprehensive plan.

Online Learning Experience

Master of Education in Enrollment Management and Policy (online)

The USC Rossier Master of Education in Enrollment Management and Policy online (EMP online) program is offered in an interactive and dynamic online learning environment. You will interact with student colleagues and faculty both synchronously (classes occurring in real time) and asynchronously (projects that can be completed any time of day).

Synchronous classes are conducted in a virtual classroom. Here, you will learn directly from our master faculty through interactive mini-lectures. The learning experience is bolstered by highly interactive, engaging and collaborative small-group discussions facilitated by faculty.

Asynchronous interaction provides time for individual reflection and interaction with colleagues. All readings, videos, discussions and assignments are at your fingertips in an easy-to-use learning management system. Carefully crafted questions trigger thought and open up discussions that dissect concepts from multiple perspectives, providing a deep dive into the complexities of enrollment management.

Related Programs


The Admissions Committee seeks students who are current or aspiring enrollment professionals across the United States and internationally.

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Beverly V. Yanuaria, ME Beverly V. Yanuaria, ME
Assistant Director
Office of Admission and Scholarships
(213) 821-5843