USC Rossier joins new USC Center for Generative AI and Society

New Center will explore the transformative impact of artificial intelligence on culture, education, media and society.

By Ellen Evaristo Published on March 13, 2023

New Generative AI and Society — The new Center for Generative AI and Society reinforces USC’s historic influence on computing and its reputation for nurturing generations of engineers, entrepreneurs, innovators and scientists. (Image/Generated with the assistance of the DALL-E 2 AI system)

President Carol L. Folt announced the formation of the new Center for Generative AI and Society. The new $10 million center will seed research, convene experts and expand the university’s national leadership with a special focus on the ethical use and innovation of generative AI.

In addition to USC Rossier, the core group of USC schools includes USC Annenberg School for Communication and Journalism, the USC School of Cinematic Arts, the USC Jimmy Iovine and Andre Young Academy and the USC Viterbi School of Engineering.

“AI, like other technological breakthroughs, has the potential to transform education,” said USC Rossier Dean Pedro Noguera. “However, we must make sure that its extraordinary potential is utilized in ways that advance knowledge and creativity rather than threatening or undermining the integrity of education. I believe that if we are thoughtful in how we approach its application, this can be accomplished.”

USC full announcement