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Master of Education in Enrollment Management and Policy (online)

This program is designed for aspiring and current admission, financial aid, registration, research, policy and enrollment management professionals who want to advance their careers at colleges, universities and private preparatory schools.

Access and success in education are the foundations of social mobility, educational equity and strong nations and societies. Prepare to lead offices, organizations and institutions toward these goals with the knowledge and skills to effectively improve student access, diversity and success.

Program Overview

The Master of Education in Enrollment Management and Policy online (EMP online) program will equip you with an understanding of the key aspects of enrollment management through the lens of educational equity. You will be prepared to lead efforts in early outreach, recruitment, admission, enrollment, financial aid, orientation, student retention and strategic enrollment planning.

Through this program, you will:

  • Complete a one-of-a-kind graduate program focused exclusively on enrollment management.
  • Be mentored by some of the most respected enrollment leaders in an intimate cohort.
  • Remain employed while taking two courses online each term, one evening per week.


The EMP online program links theory, research and practice in all areas related to enrollment management. You will be prepared to:

  • Develop plans, strategies and policies for admission recruitment.
  • Analyze admission factors and policies, including holistic review and test-optional. 
  • Strategically use campus-based financial aid with an understanding of legal implications.
  • Implement successful socialization and transition practices for new students while adapting recruitment and orientation strategies for transfer students.
  • Identify how rankings and organizational resources influence admission models.
  • Recognize the role of institutional and student factors in retention and success.
  • Manage admissions marketing efforts.
  • Interpret and apply institutional enrollment research.


Each course in the program has one or more assignments that require you to develop a plan that links your course assignments to real-world applications such as an institutional marketing plan, a plan to enhance student diversity on campus or a plan to deliver student aid to reduce debt and increase graduation rates.

In the culminating course for this degree, you will create a five-year strategic enrollment plan for the educational institution at which you are currently employed or a university or school selected with assistance from faculty. You will draw upon all prior assignments to develop this comprehensive plan. 

Online Learning Experience

The online learning experience includes interaction with student colleagues and faculty during live class sessions and content experiences and assignments submitted through the learning management system. Live class sessions feature mini-lectures and highly interactive, engaging and collaborative small-group discussions facilitated by master faculty.


As an applicant, you will be automatically considered for several USC Rossier scholarships ranging from $10,000 to $20,000. There is no need to submit a separate application for these scholarships. Recipients are selected based on academic achievement, demonstrated dedication to the USC Rossier mission and other distinguishing characteristics. Priority consideration is given to those who apply in rounds one and two. 

View USC Rossier’s scholarship finder to identify other scholarships and funding opportunities. You do not have to be admitted to apply to these scholarships. Carefully note the scholarship application deadlines, which may occur before the final program application deadline.

Financial Aid

The USC Office of Student Financial Aid provides information regarding various types of financial aid and financing options.

To be considered for financial aid, you must apply for the FAFSA by May 6, 2022. After you apply, the financial aid office will determine your financial need and inform you of the federal or private loans that are available to you.

Career Outcomes

The EMP online program will prepare you for a variety of roles in education administration or give you the tools to advance in your current role or institution. A significant number of our students have been promoted or obtained new positions during or immediately following their completion of the program. 

Potential jobs include:

  • Vice president, vice provost, or dean of enrollment management
  • Director/dean of admissions
  • Assistant or associate director/dean of admissions
  • Director of financial aid
  • Assistant or associate director of financial aid
  • Director of orientation
  • Assistant or associate director of orientation
  • Director of enrollment research
  • Assistant or associate director of enrollment research
  • Director of student success (student retention)
  • Assistant or associate director of student success
  • University registrar (registration and student records)
  • Assistant or associate university registrar

Program Details

Degree Awarded

Master of Education (ME)

Estimated Length

21 months



Program Cost


  • Online

Next Deadline

March 15th, 2023

See all deadlines

Start Date

Week of August 21, 2023

Class Times

Thursdays from 4:00 to 6:30 p.m. Pacific Time

Take the Next Step

Meet Our Student Ambassadors

Our student ambassadors can provide you with helpful insight through the lens of their own experiences. Connect with a student of your choice by email, and set up a time to talk.

image of student ambassador

Gerard Banales

Graduation Year: 2023
Hometown: Orange, California
Undergraduate Institution: University of California, Riverside
“The Rossier community and the EMP program pushes us to think innovatively and collaboratively in order to solve problems in higher education. The EMP program was perfect for me because it blended theoretical and practical applications that supported my goal of becoming an enrollment management leader.”

Gabriel Zanipatin

Gabriel Zanipatin

Graduation year: 2023
Hometown: Huntington Beach, Calif.
Undergraduate Institution: University of California, Irvine
“The focus on a wide range of areas relating to enrollment management policy greatly attracted me. The curriculum is filled with topics that are relevant to improving educational access.”

From Our Alumni

Liana Hsu

“I was drawn to the EMP program because a program like this is rare – with some of the most respected enrollment management leaders as faculty, cutting-edge research and a comprehensive curriculum specifically designed to prepare each individual to be a change agent in the field of enrollment. I feel like my experience has been tailored to my needs and desires, and I am grateful for the genuine interest the faculty and my colleagues have in mutual development and empowerment.”

Liana Hsu, ME ’20

Associate Director of Admissions and Student Services at UC Berkeley

Derek DuBose

“The EMP program has been completely invaluable to me. As a seasoned professional, I was worried that I may be past my prime for a graduate degree. That couldn’t be further from the truth. Our professors are thoughtful and approachable; they want to make sure you succeed. I appreciate the user-friendly platform of our learning community that allows me to log in from anywhere around the globe, which comes in handy when traveling. However, what I value most is the sense of community in our shared classroom environment.”

Derek DuBose, ME ’20

Associate Vice Chancellor for Enrollment and Director of Admission at University of Denver

News and Insights

STEAM books for children reflect a diverse community

Three USC Rossier alums collaborated with USC Scientists and a non-profit publisher Room to Read to author book series, "STEAM-Powered Careers"

Survey reveals how teachers engaged with students in 2022, offers insights for 2023

GoGuardian and USC Rossier School of Education Center EDGE partnered on the 2022-2023 State of Engagement Report

This OCL grad is bringing a reformer’s zeal to government service

As director of the Dream Keeper Initiative, Saidah Leatutufu-Burch EdD ’21 is leading efforts to promote prosperity in San Francisco’s Black communities.

Two USC Rossier grads partner to reimagine military training

Victor Castro MEd ’19 and Richard DiNinni EdD ’22 are creating new educational programs at West Point that blend virtual reality and game-based training technologies with research-based pedagogy

Teaching in a time of war: An update from alumna and Board of Councilors member Elana Glasenberg

In 2021, Glasenberg EdD ’21, working with educational foundation U21, opened an inclusive school in Kyiv, Ukraine.

Program Contact

Beverly Yanuaria

Beverly V. Yanuaria, ME

Assistant Director, Office of Admission and Scholarships

Student taking notes

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