The Master of Education in Enrollment Management and Policy online program requires a minimum of 30 units. The program can be completed in 21 months. All courses are required.
Classes begin the week of August 22, 2022
Framing and Enrollment Management
Instructor: Zina L. Evans
Define enrollment management, and Identify and research enrollment management practices. Refine academic literacy skills in writing and speaking. Clarify the roles and responsibilities of enrollment management units within an institution.
Admission Policy and Practice
Instructor: Jerome Lucido
Examine admission policy and practice within the contexts of history, social class, professional practice and the interplay of institutions and society. Examine holistic review, test-optional policies. Construct effective and equitable policies.
The Role of Diversity in Admissions
Instructor: DeAngela Burns-Wallace
Learn about college access, the manifestations of diversity through the admission process, and the role of identities, demographics and intersectionality within them.
Legal Issues in Enrollment Management
Instructor: Art Coleman
Explore the legal issues in enrollment management and learn how to address the intersection of law and policy, including implications for decision-making by higher education officials.
Summer Session One*
Institutional Positioning in Student Recruitment
Instructor: Robert Massa
Explore market research, demand, pricing, value, segmentation, positioning, consumer-centric communication and the characteristics of a market-oriented enrollment management unit.
Summer Session Two**
Financial Aid in Enrollment Management
Instructor: Paul Dieken
Develop your skills examining institutional budgets, the role of tuition, influences on the price of higher education and the purpose and processes of applying for and packaging financial aid.
Research, Planning and Accountability
Instructor: Kedra Ishop
Develop a research perspective related to admissions, financial aid and student persistence while learning how to draft enrollment plans using campus research and external data.
Enhancing Student Retention
Instructor: Philip Ballinger
Critique student retention research, institutional policy and public policy incentives focusing on student success; and identify successful institutional interventions and the ability to create retention plans.
Organizations and Leadership in Education
Instructor: Jerome Lucido
Examine and utilize organizational theory to solve problems in leadership, change and decision-making at educational organizations, while also identifying and evaluating the role of external factors on educational organizations. Develop a theory of leadership and practice for managing within educational organizations.
Instructor: EMP Faculty
Master the ability to synthesize institutional, public and non-public sources of data to write and orally present an enrollment management plan for both campus and external stakeholders.
*Summer Session One is 6 weeks, typically mid May to late June
**Summer Session Two is 6 weeks, typically early July to early August