The Master of Education in Enrollment Management and Policy program requires a minimum of 30 units. The program can be completed in 21 months. All courses are required.
Next program start date: August 24, 2020
Framing and Enrollment Management
Instructor: Don Hossler
Identify and research enrollment management practices using academic literacy skills in writing and speaking and help your students understand roles and responsibilities in your offices.
Admission Policy and Practice
Instructor: Jerome Lucido
Examine admission policy within the contexts of history, social class, professional practice and the interplay of institutions and society.
The Role of Diversity in Admissions
Instructor: DeAngela Burns-Wallace
Learn about college access, the manifestations of diversity through the admission process, and the role of identities, demographics and intersectionality within them.
Legal Issues in Enrollment Management
Instructor: Art Coleman
Explore the legal issues in enrollment management and learn how to address the intersection of law and policy, including implications for decision-making by higher education officials.
Summer Session One*
Institutional Positioning in Student Recruitment
Instructor: Robert Massa
Explore market research, demand, pricing, value, segmentation, positioning, consumer-centric communication and the characteristics of a market-oriented enrollment management unit.
Summer Session Two**
Financial Aid in Enrollment Management
Instructor: Paul Dieken
Develop your skills examining institutional budgets, the role of tuition, influences on the price of higher education and the purpose and processes of applying for and packaging financial aid.
Research, Planning and Accountability
Instructor: Katharine Harrington
Develop a research perspective related to admissions, financial aid and student persistence while learning how to draft enrollment plans using campus research and external data.
Enhancing Student Retention
Instructor: Don Hossler
Critique student retention research, institutional policy and public policy incentives focusing student success; and identify successful institutional interventions and the ability to create retention plans.
Organizations and Leadership in Education
Instructor: Kristan Venegas
Critique organizational theory to solve problems in leadership, change and decision-making at educational organization while also identifying and evaluating the role of external factors on educational organizations.
Instructor: Don Hossler and Jerome Lucido
Master the ability to synthesize institutional, public and non-public sources of data to write and orally present an enrollment management plan for both campus and external stakeholders.
*Summer Session One is 6 weeks, typically mid May to late June
**Summer Session Two is 6 weeks, typically early July to early August