Courses

Define enrollment management, and Identify and research enrollment management practices. Refine academic literacy skills in writing and speaking. Clarify the roles and responsibilities of enrollment management units within an institution.

Examine admission policy and practice within the contexts of history, social class, professional practice and the interplay of institutions and society. Examine holistic review, test-optional policies. Construct effective and equitable policies.

Learn about college access, the manifestations of diversity through the admission process, and the role of identities, demographics and intersectionality within them.

Explore the legal issues in enrollment management and learn how to address the intersection of law and policy, including implications for decision-making by higher education officials.

Explore market research, demand, pricing, value, segmentation, positioning, consumer-centric communication and the characteristics of a market-oriented enrollment management unit.

Develop your skills examining institutional budgets, the role of tuition, influences on the price of higher education and the purpose and processes of applying for and packaging financial aid.

Develop a research perspective related to admissions, financial aid and student persistence while learning how to draft enrollment plans using campus research and external data.

Critique student retention research, institutional policy and public policy incentives focusing on student success; and identify successful institutional interventions and the ability to create retention plans.

Examine and utilize organizational theory to solve problems in leadership, change and decision-making at educational organizations, while also identifying and evaluating the role of external factors on educational organizations. Develop a theory of leadership and practice for managing within educational organizations.

Master the ability to synthesize institutional, public and non-public sources of data to write and orally present an enrollment management plan for both campus and external stakeholders.