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HuffPost features Dr. Tierney op-ed: New UC President could learn from Justin Bieber

October 23, 2013
William G. Tierney

Dr. William G. Tierney

William G. Tierney says new UC President Janet Napolitano can learn a few things from Justin Bieber. Tierney’s comments come in his latest op-ed in The Huffington Post titled, “What Justin Bieber Can Teach the New UC President.” Tierney highlights the different public roles played by previous university presidents, including former USC President Steven Sample. He advises Napolitano to utilize the digital tools by which many celebrities promote themselves so deftly – YouTube, Facebook, Twitter, and Instagram — in order to effectively become the public voice for UC’s purpose in the 21st century.